I worked on several projects for AOL Broadband during the last quarter of 2002 into the first quarter of 2003. Our primary task was to focus on increasing awareness of AOL Broadband among America Online's approximately 38 million dial-up members.
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1. Increasing AOL Broadband Awareness
The first project was to develop a marketing and communications strategy for increasing awareness of the AOL Broadband brand. I wrote large chunks of the document, designed its layout, and created its graphs and charts. Read more ... |
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2. Service Promotion Recommendation
The second project was to turn the core ideas of the strategy document into a dynamic marketing presentation for AOL senior management. My role was to conceptualize and direct the construction of an interactive Flash presentation that behaved like a animated Powerpoint Presentation. Read more ... |
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3. www.aolbroadband.com
The third project was to build a website for AOL Broadband, primarily geared towards AOL dial-up members researching broadband on the web. We subsequently built a version for AOL Broadband members and broadband visitors. Read more ... |
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4. Keyword: Broadband
The fourth project was to create an AOL Broadband "Keyword channel" within the AOL client software. This content channel was a key component of the overall strategy to build awareness, and is a highly visible section on AOL. Read more ... |
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