AT&T Broadband was the biggest client in BaseSix's history. The primary and secondary engagements occupied a team full-time for over a year.

I led the creative team on four projects, of which three are in the portfolio. The first project was to figure out how to complete a website redesign with an incomplete brand identity. The second project was to completely redo the corporate website (as opposed to the regional websites, which were going to be gradually incorporated into the corporate site). This was the largest, most time consuming, and most rewarding project I've ever worked on. The third project was to completely overhaul the AT&T Broadband Intranet, including unifying it under the look & feel of the new website. We completed the first phase of the project, an extensive content audit of the intranet with a corresponding site map when it was halted due to the merger with Comcast. The fourth project was to build an interactive tool to help users figure out which channels were available with which packages, which we built in Flash and which was part of the Digital Video section of the website.

		1. AT&T Broadband Branding I designed a brand "moodboard" establishing how typography, color palette, phographic style, and icon design would reflect the core brand attributes under development. Read more ...

		2. AT&T Broadband Website This was a complete overhaul of the website. My work involved directing the general layout and design of the site, copywriting, and Flash demos. I also played a role in the development of the information architecture of the site. Read more ...

		3. AT&T Broadband Flash Sales Tool The sales tool was designed to help buyers choose a digital cable package. It was built in Flash MX with an associated XML database. Read more