I worked on three projects for GE: a website for GE Brokerage, a website for GE Asset Management, and a set of templates for GE Plan Participant.

1. GE Brokerage Website

I directed the design of the GE Brokerage website. GE had just decided to enter the online brokerage business, but wanted to test the waters first, in keeping with its practice of only participating in industries where it could be among the top three market leaders. Read more ...


2. GE Asset Management Website

Based on the success of the GE Brokerage website, we were asked to redesign the GE Asset Management website, which had actually already been designed by another firm and was ready to go into production, but was discarded in favor of our design. Read more ...


3. GE Plan Participant Template

I designed a series of templates for GE Plan Participant providers to use for their clients. The templates are generic and would be customized for each provider once in production. Read more ...